{"id":172,"date":"2020-03-02T21:31:34","date_gmt":"2020-03-03T02:31:34","guid":{"rendered":"https:\/\/www.aftansustainability.com\/blog\/?p=172"},"modified":"2020-03-02T21:31:34","modified_gmt":"2020-03-03T02:31:34","slug":"who-controls-your-companys-green-reputation","status":"publish","type":"post","link":"https:\/\/www.aftansustainability.com\/blog\/who-controls-your-companys-green-reputation\/","title":{"rendered":"Who Controls Your Company&#8217;s Green Reputation?"},"content":{"rendered":"<h2><strong>Your Company&#8217;s Green Reputation Can Be Quickly and Unfairly Maligned<\/strong><\/h2>\n<figure id=\"attachment_103\" aria-describedby=\"caption-attachment-103\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.aftansustainability.com\/blog\/wp-content\/uploads\/2019\/03\/lisa-peterson-small.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-103 size-full\" src=\"https:\/\/www.aftansustainability.com\/blog\/wp-content\/uploads\/2019\/03\/lisa-peterson-small.jpg\" alt=\"Sustainability and Contiunous Improvement Expert Lisa Peterson\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.aftansustainability.com\/blog\/wp-content\/uploads\/2019\/03\/lisa-peterson-small.jpg 200w, https:\/\/www.aftansustainability.com\/blog\/wp-content\/uploads\/2019\/03\/lisa-peterson-small-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-103\" class=\"wp-caption-text\">Lisa Peterson can help you defend your Company&#8217;s Green Reputation. That&#8217;s because Lisa is a professional Sustainability, ISO 14001, and Continuous Process Improvement Consultant with a Ph.D. in Environmental Engineering<\/figcaption><\/figure>\n<p>Your Green Reputation can be harmed when someone hears a tidbit or observes something negative about your company&#8217;s Sustainability Practices.\u00a0 Suddenly, it&#8217;s trending news.<\/p>\n<p>Right or wrong, you\u2019re now on the defensive. Your communications department must do damage control. Furthermore, it\u2019s incredibly frustrating because you&#8217;ve made significant improvements in your organization.<\/p>\n<ul>\n<li>You converted all your office lighting to low energy LEDs.<\/li>\n<li>The manufacturing floor reduced potable water usage by 30%.<\/li>\n<li>Manufacturing improved product yield by 20% and therefore reduced both scrap and raw material.<\/li>\n<li>You\u2019ve implemented on-line record-keeping and reduced paper usage by 5%.<\/li>\n<\/ul>\n<p>Nevertheless, suddenly the news spotlights the plastic packaging you use claiming you&#8217;re not recycling it.\u00a0 All the good stuff you\u2019ve accomplished doesn\u2019t seem to matter. Furthermore, the news is wrong and you do recycle plastic packaging.<\/p>\n<p>Your employees, customers, vendors, and neighbors can all be great ambassadors for sharing your concern and positive steps your company has taken to promote environmental stewardship.\u00a0 Don\u2019t be shy about letting people know about all the steps you&#8217;ve taken and are currently implementing.\u00a0 Here&#8217;s how.<\/p>\n<h2>Ways to Control the Narrative Regarding Your Company&#8217;s Green Reputation<\/h2>\n<h3>Environmental Social and Governance (ESG) Summaries<\/h3>\n<p>More and more companies, especially ones that are publicly traded corporations, have <a href=\"https:\/\/www.investopedia.com\/terms\/e\/environmental-social-and-governance-esg-criteria.asp\">Environmental Social and Governance (ESG) Summaries<\/a> in their annual filings.\u00a0 Investors who do responsible investing or impact investing look for these ESG summaries.<\/p>\n<p>That&#8217;s because they want to determine if the company is operating in a way that aligns with their views on environmental and\/or social stewardship.\u00a0 For example, an investor might look for investments in low carbon companies or in ones that are behaving in a \u201cgreen\u201d manner.<\/p>\n<h3>Life Cycle Assessment (LCA)<\/h3>\n<p>Customers sometimes request this environmental and\/or social impact information in the form of a <a href=\"https:\/\/www.aftansustainability.com\/p\/life-cycle-management.html\">Life Cycle Assessment (LCA)<\/a>.\u00a0 For example, customers who purchase textiles or plastics, especially when the manufacturer uses recycled content in the product, want to document the product&#8217;s positive environmental and\/or social impact. The customer then includes positive impacts on their ESG information and advertising.<\/p>\n<p>Furthermore, the company that makes the product wants this information as well. That&#8217;s because they want to prove that their product is a technological advance toward using recycled material and even toward a Circular Economy.<\/p>\n<h3>ISO 14001 Certification<\/h3>\n<p><a href=\"https:\/\/www.aftansustainability.com\/p\/iso-14001-consulting.html\">ISO 14001<\/a> is the international standard certification for environmental management.\u00a0 The latest standard now requires evidence of <a href=\"https:\/\/www.aftansustainability.com\/p\/life-cycle-thinking.html\">Life Cycle Thinking<\/a>.\u00a0 If a company is ISO 14001 certified, you know that they demonstrated to their auditor that they have considered the Life Cycle of their products and their operation.<\/p>\n<h2>Take the Offensive in Communicating and Defending Your Company&#8217;s Green Reputation<\/h2>\n<p>In conclusion, for 2020, don\u2019t let public hype or perception tell your story.<\/p>\n<ul>\n<li>Share the great accomplishments you\u2019ve made so your investors, your customers, your neighbors, and your employees know the news.<\/li>\n<li>Tell the world all the great stuff that you\u2019re doing.<\/li>\n<li>Build credibility in your story by quantifying those improvements in terms of kWh energy saved, gallons of potable water use reduced, and Life Cycle Assessment results.<\/li>\n<\/ul>\n<p>We can help you. <a href=\"https:\/\/www.aftansustainability.com\/blog\/contact\/\">Contact Us Online<\/a> or Call Us at 610-914-1356<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Company&#8217;s Green Reputation Can Be Quickly and Unfairly Maligned Your Green Reputation can be harmed when someone hears a tidbit or observes something negative about your company&#8217;s Sustainability Practices.\u00a0 Suddenly, it&#8217;s trending news. Right or wrong, you\u2019re now on the defensive. Your communications department must do damage control. Furthermore, it\u2019s incredibly frustrating because you&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,1],"tags":[15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Controls Your Company&#039;s Green Reputation? | Aftan Engineering Blog<\/title>\n<meta name=\"description\" content=\"Your company&#039;s Green Reputation can be unfairly maligned. Discover ways you can control the narative and defend yourself. 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